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    <loc>https://finch-piano-5r6j.squarespace.com/work</loc>
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    <lastmod>2025-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1589915456248-AVQBQF2RUBZDDVFJT7RA/CanU_logo.png</image:loc>
      <image:title>Work - CanUCode</image:title>
      <image:caption>Canadian Universities Code Competition was started by Lighthouse Labs to promote digital literacy. CanUCode is based on an introductory coding curriculum geared towards creating a fun, accessible and supportive learn-to-code experience in the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1589993262699-DHMCNQDKWXRJQ54UWYIE/logo.jpg</image:loc>
      <image:title>Work - 5 Year Student Outcomes Report</image:title>
      <image:caption>An in depth and easy to read look at five years of employment data for graduates of Lighthouse Labs' Web and iOS bootcamp in all 5 Canadian cities, which includes the numbers and insights behind our 93% employment rate within 120 days from graduation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590004286334-2BDDH4FLCIAXP7ROKXE5/american-portraiture-1.jpg</image:loc>
      <image:title>Work - Career Trajectory Report</image:title>
      <image:caption>Includes graduates of the Web Development and iOS Development Bootcamp programs at Lighthouse Labs’ Toronto and Vancouver branches who are at least three years out or more from their graduation date at Lighthouse Labs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590010003287-G3W02PIJ6BFHSGG7T0DM/pickles-editorial-yellow.jpg</image:loc>
      <image:title>Work - Mentorship Month</image:title>
      <image:caption>Is a national initiative created by Lighthouse Labs, with one simple goal: to shine a light on the value of mentorship.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590097254222-HW0YVTJPTK289LRFMRIA/img1.jpg</image:loc>
      <image:title>Work - Kids Code Jeunesse</image:title>
      <image:caption>Infographic for the Kids Code Jeunesse annual report on its Kids Code Create program. This program brings coding education to classrooms and libraries by training teachers to make coding a valuable tool for learning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590357358888-IIPCWYVK483JASPLUVZG/Data_loquees.png</image:loc>
      <image:title>Work - Data Courses</image:title>
      <image:caption>Landing pages for the Data Science and Data Analytics bootcamp and part-time courses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590687366416-4SQLNWY4Q5B91M0TB6D4/Screen+Shot+2020-05-28+at+1.27.36+PM.png</image:loc>
      <image:title>Work - Cineplex's National popcorn day</image:title>
      <image:caption>In a year, Cineplex theatres pop around 29 billion kernels, that’s why the company is celebrating National Popcorn Day in a big way. Cineplex is giving away a small bag of popcorn for free to SCENE Movie Rewards members in different landmarks in Toronto on their own popcorn truck!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1589902188039-IJ6KSE7TK3QLX801CP8L/DH_Test_cover.png</image:loc>
      <image:title>Work - Devhub</image:title>
      <image:caption>Devhub is a community space for devs of all levels. It's a platform to learn and collaborate together through events, educational programs and co-working.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590694474031-VBVDRP0AF7D0R6KXPU7B/Marel_Cover.png</image:loc>
      <image:title>Work - Marel Alemany</image:title>
      <image:caption>Web design for singer/songwriter and Director, Marel Alemany. He needed a website to show his work as a Director and also as a musician. We managed to build 2 sites in one, encompassing Art Direction, digital composition and web design. Photography: @sahira_y_geber</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590697712130-5U7EIOF46HOH19HACD8V/Dayun1.png</image:loc>
      <image:title>Work - Dayun Motorcycles Campaign</image:title>
      <image:caption>Campaign for Novahen Motor and their product Dayun Motorcycles.This campaign included prints, press, radio ad and Out-of-home advertising.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590419680679-J1OEKSMRO1XHU9B8XX5Z/Space_cover1.png</image:loc>
      <image:title>Work - 21DCC (Space Theme)</image:title>
      <image:caption>Building a new skill is difficult. JavaScript is one of the most in-demand skills for professional developers and coding hobbyists alike. That’s why Lighthouse Labs created the 21-Day Coding Challenge. In just 15-30 minutes a day, you can build your JavaScript skills and start a daily habit of coding practice. It’s fun, free, and there are fabulous prizes up for grabs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1592940580056-TLLFW9PM6PVNK3FRZAUT/Sinatra+cover_pack.png</image:loc>
      <image:title>Work - Jack Daniel's Sinatra Select launch in DR</image:title>
      <image:caption>Packaging and invitations for the launching of Jack Daniel's Sinatra Select whiskey in The Dominican Republic by BuenaVibra DR in 2014. The bottle packaging were sent to influencers and artist as an invite for the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590608178623-OIT0EPA16HC7FS3I1ZIE/coconut_cover.png</image:loc>
      <image:title>Work - Coconut Legacy</image:title>
      <image:caption>Is a startup clothing company based in Montreal. Their products are designed for global citizens, social entrepreneurs, digital nomad, free spirits, dreamers and creators that embody and put in action the change they want to see in our world and leave a positive legacy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1594050215672-KTXCUW6O18TY1IVXUJBI/Mena_image.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1624474372742-DVALW6TWWATDKLFGO1EC/image-asset.png</image:loc>
      <image:title>Work - Wood Barrel Bourbon</image:title>
      <image:caption>Combines exfoliating Jimmy Red Corn, known for making the best bourbon, with soothing Brewer’s Yeast to craft this perfect barrel-aged brew. As part of their email campaign, I designed this email flow for Dr Squatch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1624475126553-IZI5GOV1V330E4C1Z6T0/Freedom_hero.png</image:loc>
      <image:title>Work - Freedom Fresh</image:title>
      <image:caption>This USA-made bar soap is inspired by the scent of summer! combines Jojoba Oil and Red Root Tea, which was used as a replacement for black tea during the Revolutionary War. For the relaunch of this special edition brick, I had the opportunity to create an email campaign promoting bundles and special offers celebrating ‘Merica!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1663440819622-9LM7W5RHG2DOLE7UZT2A/B2S_cover+copy.jpg</image:loc>
      <image:title>Work - $10K  Tuitions Credits Campaign</image:title>
      <image:caption>Robertson College is a private Canadian career training institution with campus locations in Winnipeg, Brandon, Edmonton, Calgary, and online. The college offers diploma programs in health, business, technology, and continuing education.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1733773863556-T1QWJ7ZVK5VG8X1GY804/Amazon_Hero+copy.png</image:loc>
      <image:title>Work - Amazon Luna Lounge @ FanExpo San Francisco</image:title>
      <image:caption>Amazon Luna needed a FanExpo activation to showcase its cloud gaming platform. We designed an interactive experience with the tagline "Play where you shouldn’t: Game now, here, anywhere. " The experience featured a Wi-Fi-enabled vehicle transformed into a Luna-branded lounge where event-goers could relax while enjoying our platform's gaming experience and interacting with the audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590291580276-OV6M0KT2R14YWJYKLWWW/Anniversary_image1.png</image:loc>
      <image:title>Work - Lighthouse Labs 5th Anniversary</image:title>
      <image:caption>To commemorate LHL’s five-year milestone, I was tasked with developing a unique commemorative logo and creating the event's entire branded identity, including the design of all celebratory swag. I also supervised the production of all graphic assets to ensure consistency and quality. The celebration took place first in Toronto and later in Vancouver, bringing together alumni and the key individuals who played a pivotal role in the company’s journey to this significant milestone.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1591120808675-5EUU6Z3BL63CGLTHJZDQ/image-asset.png</image:loc>
      <image:title>Work - Multilayer</image:title>
      <image:caption>In 2013, my wife and I co-founded Multilayer, a boutique audiovisual production and design studio. We strategically diversified our service offerings, expanding from core graphic design to include editing, animation, and multimedia production. This approach has positioned Multilayer as a leading boutique firm recognized for seamlessly integrating design and audiovisual production with high-impact projects such as documentaries, photo shoots, and event productions for brand launches. These ventures have provided me with valuable insights into the complexities and opportunities of managing and growing a small business in a competitive industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1734985257645-V5PV2VVZXMPEE41GB262/Chicken_Hero+copy.png</image:loc>
      <image:title>Work - 7-Eleven Canada: Crispy Classic Chicken Relaunch Campaign</image:title>
      <image:caption>For the relaunch of 7-Eleven Canada’s Crispy Classic Chicken, I was commissioned to develop the entire visual identity for the campaign immediately after our Vancouver team wrapped up filming and producing the campaign materials. The goal was to refresh the perception of this product line—which includes sandwiches, chicken pieces, and other fried chicken options—and position it as a standout offering in the market.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1734715584655-9YLBTF519BIG3CZQTKXY/LIV_Hero+copy.png</image:loc>
      <image:title>Work - Hydration Tour - Overview</image:title>
      <image:caption>Liquid I.V. sought a high-impact event to drive engagement, build brand awareness, and distribute products. We proposed the “Hydration Tour,” a seven-month U.S. campaign with 12 stops at events like marathons, festivals, and college campuses. It was designed to connect with diverse audiences and amplify their product messaging. The tour featured the “Hydration Hub,” offering product education, photo opportunities, and an engaging product reveal experience led by brand ambassadors. Attendees also enjoyed the Reaction Ring Game, which incorporated fun and branded giveaways, while QR codes captured participant data for future marketing. The strategy successfully strengthened consumer connections and attracted new fans.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1735577203206-M19F0SXN64SFOTLJJUHR/Dibs_Front+copy.png</image:loc>
      <image:title>Work - BIRCHWOOD - MAY LONG CAMPAIGN</image:title>
      <image:caption>With a network of dealerships across Manitoba and consistent recognition as a top employer in Canada, Birchwood is here to help shoppers secure what they want in a way that feels right to them. Due to pandemic-related delays in restocking new vehicles, we’ve launched this campaign to highlight our wide selection of certified pre-owned models. Whether it’s a pre-owned or their dream car, shoppers can claim it by reserving or factory ordering—online or in-store. Calling dibs has never been easier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1591122663418-7AUCEAAFE1UWXC0MCGU7/programa_montado.png</image:loc>
      <image:title>Work - La Fete de La Musique (La Fiesta De La Música)</image:title>
      <image:caption>The Worldwide Music Festival, a vibrant two-day celebration hosted annually by the French Alliance, brings global rhythms to life. For the 2017 Santo Domingo edition, we had the privilege of capturing its energy on film and crafting a striking graphic identity. Our work spanned across audiovisual productions, print materials, and digital content, including engaging social media assets, ensuring a cohesive and captivating presence for the festival.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1592854015127-OV5GU4VGOA7B0Y15PUX7/Honest+cover3.png</image:loc>
      <image:title>Work - honest haloway</image:title>
      <image:caption>Designed the artwork and vinyl sleeve for Washington, DC-based band Honest Haloway’s self-titled EP, capturing the essence of their unique sound in every detail.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1590441235672-YY4GJ47REHLU6JIJF469/codeville_cover_2.png</image:loc>
      <image:title>Work - 21-Day Coding Challenge</image:title>
      <image:caption>Welcome to Codeville, where you're the mayor driving your town's transformation with smart city technology! Each day, you'll tackle JavaScript tasks that make a real impact, taking just 15-30 minutes. The 21-Day Coding Challenge is designed to help you build a daily coding habit and sharpen your skills, one challenge at a time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec3efbb19107e0336bb5147/1621903379573-PD27N2YVHQ6JMCYZU1AZ/Squatch_asorted+mails.png</image:loc>
      <image:title>Work - Dr Squatch - Email Campaing</image:title>
      <image:caption>Dr. Squatch specializes in crafting all-natural personal care products for men designed to elevate daily grooming routines. From handmade soap bars to health-focused essentials, their product line includes natural soaps, hair care solutions, colognes, beard oils, and shave kits—thoughtfully created to prioritize quality and well-being.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://finch-piano-5r6j.squarespace.com/about</loc>
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    <lastmod>2025-01-03</lastmod>
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      <image:title>About</image:title>
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