Birchwood
Design/Branding/Social Content/Print
With a network of dealerships across Manitoba and consistent recognition as a top employer in Canada, Birchwood is here to help shoppers secure what they want in a way that feels right to them. Due to pandemic-related delays in restocking new vehicles, we’ve launched this campaign to highlight our wide selection of certified pre-owned models. Whether it’s a pre-owned or their dream car, shoppers can claim it by reserving or factory ordering—online or in-store. Calling dibs has never been easier.
During a time of tension in the automotive industry, this campaign theme shifts consumer sentiment from stressed to excited, with the minimal and uncluttered design balancing the urgency of the messaging.